YOU ARE IN THE
ADMINISTRATE/ MULTIPLY
PHASE
In the "Multiplication" stage, your enterprise, now a market leader, gears up for transformative growth. With a strong team and a loyal customer base, you're set to explore new markets and verticals, possibly even globally. This phase is about more than just expansion; it's a strategic evolution. Your company's structure, enriched with diverse departments and middle management, reflects this dynamic shift. Embrace this time to refine processes, invest in innovative technology, and explore significant funding options like private equity.
THIS LOOKS LIKE…
Your business is now a significant player in the market, with a substantial team. You've got a strong customer base and a diverse range of products or services. This stage is about scaling up. You might be looking at new markets, new verticals or possibly even internationally. Your organizational structure is more complex, with different departments and a middle management layer. It's a time for solidifying your processes, investing in technology, and possibly preparing for larger-scale funding options like private equity.
In the "Multiplication" stage, the company stands as a formidable force within its industry. Its prominence isn't just a result of past achievements; it's a springboard for future aspirations. The focus now pivots to exponential growth strategies. Think of it as casting a wider net—this means both market expansion and the introduction of novel product lines. Moreover, the business is not just looking at deepening its presence within its current market. With horizontal expansion, it's reaching out to new sectors, while vertical expansion indicates a drive to control more of its supply chain or dive deeper within its existing domain. The organization itself mirrors this expansive vision.
Key focus in this phase:
Expansion Energy: Driving both vertical and horizontal growth.
Strategic Alliances: Forming partnerships to bolster market presence.
Diversification: Exploring new markets and product lines.
Visionary Leadership: Setting ambitious goals for the future.
SOME CHALLENGES YOU MAY BE FACING…
Growing your leadership team
Knowing how to build a leadership team that is constantly growing and pushing themselves can be challenging. Being able to balance the skill of the team you have with onboarding the skills you need to take your business to the next level can be a tricky thing to do.
Getting the right information
Implementing an effective communication & data management can be overwhelming, as you strive to innovate and remain competitive. Since so many decisions are made by people within the organization, making sure they have the right information at the right time can be hard to do.
Balancing costs and investments
Navigating your company's financial landscape, with its complex revenue plans and fiscal reviews, can feel daunting and emotionally taxing. The responsibility of making strategic decisions, while managing budgets and investments, can be a lot of pressure.
Synchronizing departments
You grapple with the challenge of balancing workloads across multiple departments, adapting to ever-changing dynamics. You’re constantly refining organizational workflows with KPIs and SOPs, a task that demands deep insight and often stretches the collective resources and capabilities of the teams.
WAYS TO ACQUIRE MONEY
AT THIS PHASE
Capital generation looks at various methods that businesses use to secure financial resources, crucial for operations, growth, and innovation. Here is what capturing capital looks like at your phase and what methods businesses your size typically utilize.
Mezzanine Financing
Combining subordinated debt with equity financing to raise capital.
Wide Reach Marketing
Broadening brand visibility through strategic advertising investments.
Horizontal Integration
Integrating with firms at the same production stage to enhance capacity.
ECA Financing
Utilizing government agency loans to facilitate exporting activities.
Mergers & Acquisitions
Buying or merging with firms to diversify or increase market share.
Globalization & Optimization
Expanding and refining operations across international markets.
IDEAL LEADER PROFILE
Different phases of a company are better served by certain leadership styles. You ideal leadership profile for this phase is…
FACILITATOR
The Facilitator leadership style is defined by its emphasis on collaboration, active participation, and team empowerment as their core method of motivating the company. This approach thrives in environments where teamwork and collective engagement are key. Facilitators excel in nurturing team cohesion and fostering an atmosphere of mutual support and growth. Their primary skill-set is knowing how to balance between giving direction and allowing skilled people on their team to set direction. They skillfully guide team interactions and decision-making processes, encouraging members to take initiative and contribute actively. Effectively, they practice building leaders under them that manage the majority of day-to-day operations. This usually looks like building the structure necessary for individual teams and leaders to move fast and make effective decisions. They focus on building an environment where highly competent individual contributors have everything they need to collaborate and do great jobs. They are skilled at taking on the role of “Seller & Driver” when the circumstance calls for it and they also know how to develop effective Drivers & Sellers.
YOUR NEXT PHASE IS…
INTEGRATE/ SYNCHRONIZE
As you near the Integration stage, you're set to lead a vast corporation with a lot of reach. Your enterprise, with multiple product lines or locations and a layered hierarchy, holds significant market share. Revenue streams are stable, prompting a shift in focus to maintaining market dominance, exploring new segments, and considering diversification.
You'll be engaging with shareholders, navigating stock market dynamics, and balancing innovation with consistent growth in a mature business. In this advanced maturity phase, your role is to harmonize diverse business units, processes, and systems shaped in earlier stages. This involves strategic acquisitions, forming partnerships, or internal restructuring. Your company, evolving beyond basic operations, now operates with a sophisticated structure. Departments are fine-tuned to work in unison, ensuring your competitive edge and reinforcing industry leadership. Your goal is to foster seamless collaboration, laying a solid groundwork for sustained excellence and market dominance.
Key focus in this phase:
Structural Energy: Creating robust systems for operational consistency.
Technology Integration: Implementing tools for optimization.
Training and Development: Building a well-informed, skilled workforce.
Scalability Focus: Setting up the business for growth without hiccups.
SOME SOLUTIONS THAT MAY HELP…
Surround your leaders with tools.
Empowering your leadership team with coaching, experts and encouraging them to push their own competency is key in this phase. Focus on succession planning throughout the organization to ensure a future pipeline of talent, balancing the skill set of your existing team with new, essential competencies for business growth.
Focus on cohesive departments
Implement a dynamic workload balancing system in your business, ensuring even distribution and adaptability to sudden changes. Integrate KPIs into all positions for continuous QC and improvement.
Build a strong financial center
Have a clear, KPI driven views on your financial performance , consistently review your budget performance, capital expenditures and explore building purchasing power. Build fiscal literacy training and tools into more people in the company
Streamline data & communication
Empower your team by making data sharing a core part of all interactions, fostering a culture where every member contributes to the collective knowledge. Invest in a strong data management system and department-specific dashboards to enhance accessibility and track progress effectively.
Go through the full GRM to unlock more detailed and specific solutions for your business.
in your next phase
WAYS TO ACQUIRE MONEY
These are some of the methods of capital generation you would most likely use at in your next phase of business.
IPO
Opening company ownership to public investors through a stock release.
Asset Backed Securities
Collateralizing assets to create securities for investment opportunities.
GDR & ADR
Investing in foreign companies via financial instruments like GDRs, ADRs.
Private Placement
Offering company securities directly to select private investors.
Syndicated Loans
Engaging a consortium of lenders to secure a unified loan offering.
Divestiture
Disposing of assets, subsidiaries, or divisions to focus on core operations.
Next Phase
IDEAL LEADER PROFILE
Different phases of a company are better served by certain leadership styles. You ideal leadership profile for this phase is…
COACH
In the 'Coach' leadership style, leaders empower teams with subtle guidance and robust support, ideal for skilled, self-reliant members. As mentors, they foster personal and professional growth, autonomy, and trust, boosting job satisfaction and sparking innovation. This approach, suited for mature teams, requires leaders adept at balancing support with independence, thriving in creative, knowledge-driven environments. It promotes collaboration, continuous learning, and team autonomy, aligning with Legendary's vision of growth and collaborative success. This style leads and inspires, transforming workplaces into hubs of creativity and efficiency. Leaders in this paradigm are architects of a culture where each member feels valued and equipped to contribute their best, leveraging unique strengths to foster ownership and pride in their work, driving performance and innovation. The 'Coach' style creates leaders at every level, ensuring a legacy of empowerment and excellence that resonates through the organization.
Unlock your future with a
GROWTH READINESS MAP
The Growth Readiness Mapping (GRM) is a powerful diagnostic tool that provides business owners with a comprehensive view of their operations and the opportunity to unlock their full potential. With the GRM, you will have a clear understanding of what steps you need to take to grow your business and achieve your goals. Whether you're looking to expand your business, increase revenue, or improve overall operations, the GRM is the tool you need to get there