We believe that
Fully activated individuals build cohesive teams that power world changing companies*
*that invest resources back into individuals
Legendary was built with the belief that to create a high performing company, you need to create an environment where people can do the best work of their lives. Where each individual is invested in so deeply that they have the best tools, resources and opportunity to create the highest impact and profit possible.
The solutions you need already work for you.
Our Values
great work comes naturally
When we are resourced with everything we need, we naturally want to do great work, master the world around us, and create impact by using our brains and hands to make the world a better place. Our job as leaders isn’t to force production; it’s to take the resources of production and resource our people.
alignment is always the answer
We weren’t built to be alone and we don’t want to work alone. We function better in community and when chaos rears its inevitable head, we naturally want to return to a state of cohesion and collaboration. Aligned teams solve problems quicker.
people want to believe in something bigger than a person
Shared fiction is the glue that binds us together. We are inspired by the stories, principles and values of our world more than by our leaders, no matter how charismatic. No matter what your position is in the tribe, your commitment to acting on the tribe's values will always inspire others more than acting on your ego.
purpose aligns even when purpose doesn’t align
We don’t look at humans as machines, but rather people who are always on a journey to go somewhere. When our shared purpose aligns, it’s magic. Even when it doesn’t align, magic exists in acknowledging and investing in the individual’s journey - because people do their best work when their work aligns with their purpose, no matter how that purpose aligns with the company.
it’s not about what things are, it’s about what they communicate
Our world is lived in the unspoken, intangible and unintended. Actions speak louder than words and all actions have a direct impact on our perceptions, feelings and assumptions. we don’t just build for the surface-level interactions - we are intentional about inspiring the best subconscious reactions in the world around us.
The History of Legendary
Legendary was born in 2010 by Aaron Patterson
After growing up in a small mountain town in a family business, Aaron found his path when he started his first business in 2008. His business ventures and journey expanded when he began doing business development consulting in 2012. Since then, he has been guiding businesses in implementing successful growth and development strategies for businesses all over the U.S.
Experience
CEO, COO and CMO of organizations ranging from Startup to $100M.
Responsible for over $400M in growth across 150 companies.
Multiple Inc 5000 wins.
Received congressional recognition award.
Award winning marketing strategy